Fox Corporation and Polygon Labs Partnership
- Fox Corporation and Polygon Labs collaborated to address the challenges posed by deep fakes and AI-generated content for news organizations.
- Polygon's blockchain technology offered solutions for establishing content veracity, leading to the development of Verify, an open-source technical protocol.
Verify: An Open-Source Technical Protocol
- Verify enables media companies to register content and grant usage rights to AI platforms, allowing consumers to verify content through Polygon's technology.
- It aims to address concerns about content licensing, compensation for content creators, and the need for guardrails to protect original content in the age of AI.
Benefits and Reception of Verify
- Verify has received positive feedback from publishers who seek to impose technical guardrails on their content while participating in the AI ecosystem.
- The market-driven solution offered by Verify aims to prevent the need for heavy-handed government intervention.
- Its adoption is expected to accelerate as it provides a legal and sustainable way to consume content, similar to the impact of Spotify and Apple Music in the music industry.
Challenges and Opportunities
- There is a need for a legitimate access point with a common format that allows AI companies to ingest data from thousands of publishers.
- Blockchains can enhance trust with audiences by providing data provenance, zero-knowledge attestations, authenticity verification, and digital property rights.
- Deepfake manipulation can be tackled by verifying content integrity from the moment of publication using cryptographic approaches.
Verify as a Tool for Content Verification
- Verify allows users to check the authenticity of images or articles published by specific publishers.
- It combats misinformation and deepfakes by providing a way to verify content authenticity.
- Publishers can sign their content using Verify, creating a tamper-proof record of ownership and publication.
Concerns and Potential Solutions
- There is concern that deepfakes and imposter technology may continue to grow at the same rate as verification technologies, challenging consumers' ability to discern real from fake content.
- Aggregators that consume verified content can help train AI models on real data, improving the quality of AI-generated content and preventing a "death spiral" of AI-generated content training on AI-generated content.
Perspectives from Melody and Mike
- Melody believes allowing organizations to put their names behind content and using AI-generated technologies to train on that content can scale the solution to misinformation.
- Mike expresses skepticism about bad actors subverting the truth at scale but sees the potential for technology to solve this problem.
- Both agree that consumers will demand real and verifiable content, and brands will require it to establish trust.
- They identify news media and talent representation as areas of content most susceptible to harm and in need of technology solutions.
VerifyMedia.com and Verified.Fox
- VerifyMedia.com is a platform where developers can find information about building applications on the protocol, including the GitHub repository, documentation, and community feedback.
- Verified.Fox is an application built on the protocol that allows users to verify the authenticity of images attributed to Fox.
Conclusion
- Polygon is interested in supporting builders in finding novel solutions to interesting problems in the AI space and believes that blockchain can be a supporter of that.
