YouTube video summary

Margaret Neale: Negotiation: Getting What You Want

Business17 Nov 20232 min summaryFrom Stanford Graduate School of Business
Margaret Neale: Negotiation: Getting What You Want
Stanford Graduate School of Business
YouTube

NEGOTIATION AS PROBLEM SOLVING 1m44s

  • Problem solving is collaborative
  • The goal of a negotiation is to get a good deal, not just any deal

THE GOAL IS TO GET A GOOD DEAL 2m13s

  • Need to be able to separate what a good deal is from a bad deal
  • Need to know our alternative if negotiation fails

WHAT ARE YOUR ALTERNATIVES? 2m29s

  • Need to consider what happens if negotiation fails
  • Knowing our alternatives is important in negotiations

ALTERNATIVES: WHAT YOU HAVE IN HAND 2m37s

  • The person with a better alternative does better in a negotiation
  • Understanding our alternative is critical in a negotiation

WHAT IS YOUR RESERVATION PRICE? 2m46s

  • Reservation price is the point at which we are indifferent between saying yes or invoking our alternative
  • Knowing where our reservation price is important in negotiation

RESERVATION: YOUR BOTTOM LINE 3m1s

  • The reservation price is where a no looks as good as a yes
  • Aspiration is also important in a negotiation

WHAT IS YOUR ASPIRATION? 3m17s

  • Aspiration is an optimistic assessment of what we can achieve
  • Knowing our aspirations helps in negotiation

ASSESS 3m40s

  • Assessing if we can have influence on the outcome
  • Weighing the potential benefits and costs of negotiating

PREPARE 4m4s

  • Understanding our interests and the interests of the counterpart
  • Preparation is important in negotiation

PACKAGE 7m38s

  • Negotiating issue by issue is not effective
  • Packaging issues and proposing alternative solutions is beneficial
  • Yoking various issues together into a package allows for trading among them

COMMUNAL ORIENTATION 11m36s

  • Women are more effective in negotiations when they pair competence with a communal orientation
  • Demonstrating concern for others helps in negotiation

FOR WHOM? 13m48s

  • Women outperform men in negotiations when representing others
  • Women negotiating for themselves are penalized
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