YouTube video summary

If I was 30 with $0, I'd build this

Entrepreneurship
15 Jul 202627 min summaryFrom My First Million
If I was 30 with $0, I'd build this
My First Million
YouTube

Introduction to Building with AI and Entrepreneurial Cycles

  • The concept of building something from scratch with limited financial resources, but with access to AI, is being explored, and a framework is being presented to achieve this goal 10s.
  • A biography and timeline are being reviewed, showing a pattern of starting companies, selling or failing, and then starting new ones, with approximately eight instances of this cycle, and the importance of balance in life is being discussed 42s.
  • The idea of embracing one's nature, whether it be highly generative and creative or more balanced, is being debated, and the importance of finding what works best for each individual, including those with conditions like dyslexia and ADD, is being emphasized 2m6s.
  • A personal story about selling a company called Freeloader for $38 million and walking away with $5 million after taxes is being shared, and the decision to invest $38,000 in Facebook, which would now be worth $6 billion, is being discussed 4m30s.

Market Timing and Strategic Investment Decisions

  • The concept of picking the right "body of water" and being in the right market, such as the internet or AI, is being discussed, and the importance of making the right decisions at the right time is being highlighted, including the example of turning down a deal with Yahoo 6m40s.
  • The value of reflection and learning from past experiences, including calculating what could have been if different decisions had been made, is being discussed, and the idea that some patterns in life can be recognized and learned from is being shared 8m10s.
  • The investment in Facebook's seed round is discussed, with a clarification that the investment amount was $38,000, not $500,000, and that there were only three seed investors in Facebook: Peter Teal, Reed, and the investor 10s.

Reflection and Learning from Past Experiences

  • The investor mentions that they do not consider their Facebook investment to be particularly impressive, as anyone who had the opportunity to invest would have made the same decision, given the company's potential 1m42s.
  • The story of how the investment in Facebook happened is shared, including how Sean Parker, who was an intern at the time, introduced Mark Zuckerberg to the investor, and how the investor was impressed by Zuckerberg's metrics and unapologetic attitude 4m6s.
  • The investor recounts their history with Sean Parker, who had previously worked as an intern and had a talent for finding viral consumer hits, and how they had invested in Napster, a company co-founded by Parker, with a $100,000 check 2m6s.

Early Social Networking and Investment Insights

  • The investor also mentions their connection to Reed, whom they had met while he was at PayPal, and how they both invested in Fster, a company that started to gain traction in February 2003 6m42s.
  • The investor describes their first meeting with Mark Zuckerberg, who was 19 at the time, and how he presented his company, Facebook, with impressive metrics, including 60-80% of users logging on every day, and how he had nailed trust with his users 8m42s.
  • The product Wirehog was similar to Napster, uploading files, music, and other things from a computer, and was part of the early social networking scene 10s.
  • Tribe was one of the first three social networks, launched before Facebook, and despite being an early player, it failed due to complications and trust issues, with the founder sticking too long to a single idea 42s.
  • During that era, around 10 social networks launched, with 8 being successful, including Bibo, Tagged, and MySpace, while Tribe failed, and the founder had the opportunity to invest in or copy Facebook's successful model 1m6s.

Entrepreneurial Traits and Recognition of Talent

  • The founder acknowledges the importance of adapting and innovating, rather than being stuck in pride, and notes that copying successful ideas can lead to further innovation, as seen in Zuckerberg's playbook 2m6s.
  • When meeting a young and audacious entrepreneur, such as Mark Zuckerberg, the founder's initial reaction is mixed, with both admiration and self-loathing, but ultimately recognizes the potential for success and the need to invest 3m6s.
  • The moment of recognition that Mark Zuckerberg could be a generational talent came later, as Facebook grew from a viral app to a successful company, with the founder recalling meetings and conversations with Zuckerberg, including an impromptu product meeting in his room 4m6s.
  • The founder of a company, referred to as Zuck, had a sense of destiny and fate for the company, which was evident in the way he spoke about its potential for growth and success 10s.
  • As time passed, Zuck's tone and language changed, and he began to use phrases that sounded like they were from a different perspective, almost as if he was talking about himself in the third person, and he would often explain the company's vision and goals in a way that was not just about business, but about being part of something bigger 42s.
  • The company was trying to roll out a new feature called credits, and Zuck wanted other developers, including the speaker's company, Zinga, to voluntarily sign up for it, even though it would mean losing 50% of transactions and would be like "elective surgery" for Zinga 2m6s.
  • Zuck's approach to convincing other developers to adopt credits was not just about explaining the business benefits, but about making them feel like they were part of something special and that they should "lean in" and support the company's vision, even if it meant making sacrifices 2m6s.
  • The speaker notes that Zuck's sense of destiny and fate is similar to that of historical figures like Napoleon, who believed they were destined for greatness and would stop at nothing to achieve their goals 4m30s.
  • The conversation turns to the topic of whether it's possible to pattern match and identify when someone has that special "X factor" that sets them apart from others, and the speaker suggests that it's difficult to recognize because it's often only visible in hindsight 6m30s.
  • The speaker believes that when someone has that special something, they don't need to ask for validation or confirmation from others, it's like true love, and they know it when they see it 8m40s.

Metrics and Founders' Impact on Company Success

  • The concept of recognizing patterns and investing in companies that demonstrate significant engagement and growth is discussed, with examples such as Napster and Friendster, which did not require permission to launch and gained popularity quickly, including a personal anecdote about being at a blackjack table in Vegas where two girls discussed Friendster, a month after it launched 10s.
  • The importance of metrics, such as 60% daily active users (DAU) to monthly active users (MAU), is highlighted as an indicator of a company's potential for success, citing Facebook and Friendster as examples that achieved this level of engagement 2m6s.
  • The personality and energy of founders, such as having a certain swagger and authenticity, are considered key factors in a company's success, with the example of the founder of Revolut, a European online bank, being admired for consistently beating projections and demonstrating impressive growth 4m42s.
  • The experience of investing in companies that demonstrate consistent growth and beating projections, such as Revolut and Anthropics, is shared, with the acknowledgment that sometimes initial skepticism can give way to recognition of a company's potential and decision to invest 6m15s.

Growth Potential and Underestimation of Big Companies

  • The story of Anthropics, an LLM company, is told, where the initial decision to skip early investment rounds due to concerns about competition and capital access was later reversed after Amazon led a significant investment round, providing clear access to capital and changing the company's trajectory 8m10s.
  • The idea of investing in big AI companies is considered, with the potential for significant upside, and the importance of breaking down the potential size and impact of these companies is emphasized, as it is likely that the actual outcome will be bigger and more profound than expected 10s.
  • The pattern of underestimating the potential size and impact of big companies is discussed, with examples of companies like Microsoft, Facebook, and Alibaba, which have grown to become multi-trillion dollar companies, exceeding initial expectations 42s.
  • The challenge of grasping the potential for significant growth and the emotional and intellectual dissonance that comes with it is acknowledged, and the importance of getting comfortable with this dissonance is highlighted, as companies can continue to grow and surprise, with the potential for AI companies to reach $10 trillion, $20 trillion, or $30 trillion 2m6s.

Investment Strategies and Portfolio Management

  • The stock market and investing are discussed, with the acknowledgment that playing the stock market can be exciting, and the importance of being active and in control of one's portfolio is emphasized, rather than relying on hedge funds or wealth managers 4m30s.
  • The composition of the portfolio is described, with 50% in private investments and 50% in liquid assets, and the decision to manage the liquid portfolio personally, rather than through funds or wealth managers, is explained, with the goal of withstanding volatility and having control 6m10s.
  • The experience of underperforming the market with the help of wealth managers and funds is shared, with an average annual return of 2.2% over 10 years, and the decision to take control of the portfolio is justified, with the aim of achieving better returns and being more in control 8m20s.
  • The idea of macro investing is discussed, with a mention of Peter Thiel's talk on YouTube from 20 years ago, where he described the macro problem of fiat currencies and printing, which is similar to the concept of Bitcoin, and this understanding can help predict the emergence of similar ideas 42s.
  • An example of a big idea that was exciting is the investment in equities in late February, being very bullish on Trump's impact on tech and the economy, but then switching to gold due to concerns about tariffs and dislocations, and later moving back into the market when tariff deals were made, resulting in a 35% gain on the liquid portfolio 2m6s.
  • The stress of trading is acknowledged, and it is admitted that trading is done out of enjoyment, but also out of a sense of responsibility, as there is no fund manager to handle the investments, and the goal is to find a balance between being responsible and not being too stressed about the investments 4m30s.

Work-Life Balance and Entrepreneurial Lifestyle

  • A current trade of interest is the AI infrastructure trade, which is considered a generational opportunity, with companies like Nvidia and Micron trading at low PEG ratios, but the market is worried about the capex rate, so the investment is collared to minimize worry and allow for a "set it and forget it" approach 6m15s.
  • The importance of having fun and blurring the lines between work and play is emphasized, and a quote from Blake Mikoski, the founder of Tom Shoes, is shared, which reflects this idea and is appreciated 8m30s.
  • The concept of a master in the art of living is described, where an individual draws no sharp distinction between work and play, and simply pursues their vision of excellence in all aspects of life 10s.
  • The idea of a singularity of ideation and building is discussed, where people can turn their ideas into reality quickly and easily, similar to how Elon Musk operates, and this future point is believed to be near 2m6s.
  • The importance of having a certain mindset, such as a "cowboy gunslinger attitude," is admired and envied, but not necessarily replicated by everyone, and it's noted that this attitude can be beneficial for business creation 2m6s.
  • The topic of stress and work-life balance is explored, with the acknowledgment that having a stereotypical Silicon Valley energy can be both beneficial and stressful, and that some individuals, like Rick Rubin, seem to have achieved a state of zen 4m42s.
  • The concept of being an outsider in Silicon Valley culture is mentioned, despite being seen as stereotypically Silicon Valley, and the importance of finding a balance between work and life is discussed 6m15s.
  • The feeling of missing the intensity and creative loop of a previous work experience, such as at Zingga, is described, and the desire to be in a state of constant creative production is expressed 8m30s.

AI and the Future of Work and Human Interaction

  • The idea that stress and anxiety can come from not being in a state of creative flow, and that family stress can be a significant concern, is discussed, and the desire to crowd out other responsibilities with work is mentioned 10m50s.
  • The comparison to cavemen, who were designed to get restless and go out to hunt, is made, and the idea that this restlessness can drive individuals to pursue new challenges and entrepreneurial ventures is explored 12m40s.
  • The concept of chasing the feeling of being on an entrepreneurial thrill ride, such as the experience at Zingga, is discussed, and the acknowledgment that this can be a bad addiction is made 14m50s.
  • The idea of having a live human agent managing various digital tasks 24/7 is considered exciting, and it is believed that people would use such a service if it was free, with the potential for freemium models to emerge 2m6s.
  • The conversation touches on the concept of AI and its potential impact on jobs, with the opinion that jobs will skyrocket rather than disappear, and that people will be pulled into services and sometimes want to interact with humans, such as in situations like rebooking a cancelled flight 4m30s.
  • The importance of social interactions and the shift from consumptive to generative experiences is discussed, with the idea that people will get a bigger dopamine hit from creating and generating content rather than just consuming it 6m15s.
  • The example of getting sucked into watching videos on a social media platform, such as X, is used to illustrate how consumptive entertainment can be addictive and not provide much value, and how generative experiences can be more rewarding 8m40s.
  • The concept of a "digital life stack" is mentioned, referring to the various functions and tasks that people want to manage digitally, such as checking the weather, calendar, and photos, and how a live human agent could potentially manage these tasks 5m30s.

Opportunities in AI and Human Curation

  • The potential for new business opportunities and products to emerge in areas such as travel, with the example of a human travel agent being able to provide personalized and trusted service, especially in stressful situations like rebooking a flight 4m30s.
  • The potential of AI is vast, and it can be used to make music, design homes, or create logos, making people more creative than they actually are, with tools like Midjourney 10s.
  • To figure out what to work on, a framework can be used, starting with identifying one's passions, without considering business aspects, such as surfing, being a dad, or connecting people, and writing them down on a "passion board" 2m6s.
  • The next step is to identify real businesses or industries that are making money, such as online dating, jobs, or video games, and writing them down on a separate board 2m6s.
  • The third step is to combine the passion board and the business board to find the intersection of proven businesses and things one is passionate about, and come up with a "mashup" idea that combines these elements 4m30s.
  • An example of a mashup idea is the dating app Rya, which is a human-curated online dating platform for high-profile people, and was invested in because it combined the idea of online dating with the concept of human curation 6m40s.
  • The insight from Rya is that human curation can make a big difference in the quality of the experience, and this concept can be applied to other businesses, such as lead generation, to create a new and innovative idea 10m30s.

Innovation Through Mashup Ideas and Curation

  • The idea of creating a high-end Uber service with human-curated listings is discussed, where the focus is on providing a premium experience, such as having black cars that are actually black, not just colored black 10s.
  • The concept of human curation as a service is explored, using the example of Jack's Diner, an Instagram personality who travels the world to find the best foods, and how his trusted recommendations could be used to create a new Yelp-like platform 1m42s.
  • The idea of creating a new platform that improves upon Yelp by incorporating human curation is discussed, with the suggestion to first copy Yelp's existing features and then add new ideas, such as human-curated listings, to see if users prefer the new experience 2m6s.
  • The importance of testing and validating the new idea is emphasized, by manually curating a slice of a city, such as coffee shops in Florence, and comparing it to existing options to see if users prefer the new experience 3m10s.
  • The use of AI and automation is discussed as a secondary step, only after a clearly better product experience has been achieved, and the suggestion is made to use AI agents to automate the curation process 4m30s.

Entrepreneurial Advice and AI Utilization

  • Advice is given to young entrepreneurs to force themselves to learn and use AI tools, such as coding and hiring cheap labor to do manual tasks, and to avoid founding a company or hiring expensive engineers until all the dots are connected 5m40s.
  • The concept of having a "dichotomy" is discussed, where one can be focused on building big and viral things, but also emphasizes the importance of nailing the product, regardless of the number of people it will reach 10s.
  • The idea of goal setting is introduced, and the "Book of Life" practice is mentioned, which involves writing down goals and reflecting on them over time to see if they have been achieved or if one is living in alignment with them 1m42s.

Goal Setting and Self-Reflection

  • The challenge of determining how big an idea can get is discussed, and it is noted that this question can be a major obstacle for entrepreneurs, as it is often difficult to predict the potential size of an idea 2m6s.
  • The importance of killing one's ego and focusing on a small, functional use case before scaling up is emphasized, as getting too excited about the potential of an idea can lead to skipping important testing and objective-setting steps 3m15s.
  • The "Book of Life" practice is further explained, where one writes down hopes and dreams and reflects on them over time to see if they have been achieved, and the importance of being in alignment with one's goals, rather than just achieving them, is highlighted 4m30s.
  • The idea of stopping time and having an honest conversation with oneself to determine if one is serious about a particular desire or goal is discussed, and the importance of being honest with oneself and taking action towards one's goals is emphasized 6m40s.
  • The decision to take a chance and pursue a goal, even if it doesn't lead to success, is important for living a full life, and this mindset is reflected in the concept of the "book of life" 10s.

Personal Turning Points and Seminal Years

  • A series of poor career decisions led to a turning point in 1994, when a visit to temple for the Jewish high holidays prompted reflection on unfulfilled hopes and dreams, and a desire to make a change, starting with quitting smoking 2m6s.
  • The practice of identifying something significant to achieve each year, making it a "seminal year," is important for creating lasting memories and a sense of accomplishment, and this can be applied to various aspects of life, including personal growth and family 4m42s.
  • Having children can be a seminal experience in itself, and it's okay to have years where the focus is on family and personal life rather than achieving great things, as long as one is being true to their values and priorities 8m15s.
  • It's possible to balance work and family life by prioritizing what's important, such as being present for one's children, and making time for them, even if it means adjusting one's schedule and work style, as exemplified by the experience of building a company like Zinga while raising kids 12m10s.

Balancing Family and Work Responsibilities

  • Treating important aspects of life, such as family, as non-negotiable "rocks" and allowing other things to adapt around them can help achieve a better work-life balance, and this approach can also have a positive impact on one's company culture 14m20s.
  • The advice to be present for one's children during the first and last 15 minutes of their day, as shared by coach Bing Gordon, can be a helpful guiding principle for balancing work and family responsibilities 16m30s.
  • The importance of being present with family is highlighted, with a goal of never missing the first or last 15 minutes of their day, and always being there for bedtime, bath, and bedtime, to ensure quality time with loved ones 10s.
  • Ryan Smith, who owns the Jazz, has a practice of dedicating three minutes of fully present time to his kids at specific intervals, such as before dropping them off at school, when they get home, and before bed, totaling nine minutes a day 2m6s.
  • This concept of being fully present and available can be applied to other areas of life, such as management principles, where making time to respond to emails or messages can be a priority, as seen in the policy at Zingo where every employee's email was read and responded to 4m6s.

Entrepreneurial Frameworks and Company Building

  • The idea of being available and responsive is also applied to social media, where responding to messages on platforms like X can help build connections and prioritize relationships 6m3s.
  • The use of frameworks and planning in entrepreneurship is discussed, with some people using structured approaches and others relying on instinct and experience, and it is noted that the approach can vary depending on the individual and their circumstances 8m10s.
  • The story of starting Zinga is shared, where the approach was not initially formalized, but rather driven by a desire to create something that worked, and the goal of combining social networking and video games to create a new market opportunity 10m3s.
  • Finding a mature market with a lot of money and proven behavior, such as video gaming, which was a $23 billion industry in 2007 and has grown to a $283 billion industry, can be a good opportunity for innovation because it has a large existing customer base and is no longer considered a growth market, making it less attractive to venture capitalists 10s.
  • Identifying a market that is not investable due to distribution issues, such as the consumer market, can be a good area to focus on, as it allows for the development of new ideas and solutions without having to prove their viability to investors, and this approach has been successful in the past, such as with Google's search engine 2m6s.

Developing a Unique Perspective and Point of View

  • Having a unique point of view and being confident in one's beliefs, such as Peter Thiel's perspective on the need for economic growth to save capitalism and democracy, can be beneficial for shaping one's thoughts and ideas, and consuming a wide range of information from various sources, including non-mainstream views, can help to inform and refine one's point of view 8m30s.
  • The concept of a 50-year stagnation, despite economic growth, is an interesting idea that challenges the common perception of progress and highlights the importance of considering the experiences and opportunities of different generations, and thinkers like Peter Thiel offer valuable insights into this issue 10m30s.
  • Exploring unconventional sources of information, such as people with non-mainstream views on Twitter or Substack, and books that offer unique perspectives, can be a good way to stay informed and inspired, and can help to identify new opportunities and ideas for innovation 9m0s.
  • The individual follows people like Pirate Wires and Mike Solano, and values insights from Dave that were not mainstream, which have changed their thinking 10s.

Investment and Market Insights

  • They have trouble reading books, but instead listen to books on tape and podcasts while walking or driving, and connect with friends over social and political issues, often holding non-mainstream views 42s.
  • The person invested in a company called FOMO after discovering it, and also cold-mailed Shane at Poly Market on Twitter when they broke through, as they pay attention to people who gain traction in the consumer space 2m6s.
  • They do not know if they have outperformed the index over the last 10 years, but did outperform it last year, and this year they are up around 4.5%, excluding a private investment in SpaceX 4m30s.
  • The individual appreciates the importance of having honest conversations with oneself, and values life wisdom, such as the book of life practice, which they believe is useful for personal growth 6m15s.

Public Perception and Personal Branding

  • They are seen as insightful and authentic, but also not overly disciplined, which makes them more relatable, and they believe that being nuanced and authentic is important, even if it means being misunderstood by the media 8m40s.
  • The person has been misunderstood and villainized by the media in the past, but those who meet them in person or hear them talk often connect with them and appreciate their authenticity 10m50s.
  • They advise against Googling them, as the results are often negative, and they are trying to understand why people may have perceived them as a villain in the past 12m20s.
  • The goal was to win, particularly in the eyes of teenage girls or middle-aged women who played games, and this was achieved by creating games that appealed to them, without seeking to announce successes to the world through the press, by hiring a PR firm to dampen down stories, and by buying companies every month, often with no other bidders 10s.

Building and Scaling a Successful Game Company

  • One notable acquisition was a small flash gaming company that had four flash engineers, which was used to build Farmville, a game that the founder had a personal fantasy about creating, inspired by a desire to have a farm and serve vegetables, and this game was built in just six weeks with a small team 2m6s.
  • Farmville was created because the founder wanted a game that could appeal to anyone in the world, with no need for instructions, and despite initial skepticism from others, including concerns that farm simulations never do well, the game was built and launched, replacing a potential acquisition of a similar game called Farmtown 4m30s.
  • Farmville launched with 171,000 installs on the first day, with no marketing, and quickly became viral, reaching a million installs a day by the end of the first week, and passing Farmtown in just three or four weeks, with the founder citing the game's polish, art, and math as key factors in its success 6m40s.
  • At its peak, Farmville had 30 or 32 million daily active users, with around 15 or 20% of people on Facebook using it, and while the exact revenue figure for the original Farmville is not specified, Farmville 2, which was released later with more lessons and mechanics, generated over a billion dollars in revenue 10m30s.
  • The idea that a casual video game could generate over a billion dollars in revenue was not widely believed at the time, but it was predicted to become a normal benchmark for a successful game, with daily revenues of around $3 million 10s.

Public Relations and Company Secrecy

  • A PR firm was hired to manage public relations and avoid drawing unnecessary attention, inspired by the "fur coat moment" from the movie American Gangster, where the main character's flashy appearance attracts unwanted scrutiny 42s.
  • As a 41-year-old retired founder, there were questions about whether it was possible to back a founder over 30 in the consumer industry, and the company's financial performance was kept secret, with investors only being shown financials after investing 2m6s.
  • The company went public after four years, with over a billion dollars in cash on the balance sheet, and had generated significant revenue and free cash flow, including $450 million in free cash flow in the year before going public 4m30s.
  • The company's revenue grew rapidly, from $1.5 million in 2007 to $38 million in 2008, with around $12-15 million in cash flow, and the money was invested in big data, data centers, and further growth 6m15s.
  • The company allowed its story to be told by competitors and the press, which led to misconceptions about its revenue sources, with some believing it was primarily from advertising, when in fact it was largely from user pay, and this misconception was perpetuated by articles like Michael Arrington's "Scamville" series on TechCrunch 8m30s.

Company Growth and Financial Success

  • Michael Arrington later changed his opinion after spending $550 in the game Cityville and realizing that adults were willing to pay for in-game content, and the company reframed its business as helping to nurture hobbies for its users, such as a nurse in Indiana who spent thousands of dollars a month in Farmville 12m0s.
  • The idea of spending a small amount on a hobby is discussed, and it is noted that this amount can be significant for a video game, and the person did not engage with press tours or investors, instead focusing on users and employees 10s.
  • A meritocracy system was implemented, where 10% of the team was rated as low performers every quarter, and those who were rated as such for two quarters in a row were fired without exception, leading to many people being let go and telling the company's story 42s.
  • The "Nickelback problem" is mentioned, where people look down on something, but it still manages to be successful, and this is compared to the experience of the company, where it was not considered "cool" to play games like Farmville, but many people still played 2m6s.

Company Culture and Management Practices

  • The video game industry's dislike for the company is discussed, with the company being seen as not creating "real games" and being excluded from events like GDC, but the company's focus was on its users, not the industry 2m6s.
  • The person's image and reputation are discussed, with an old article showing them as a confident and swag-like figure, but this also rubbed some people the wrong way, and the importance of having the courage to be disliked is emphasized 4m0s.
  • The idea of not seeking respect from peers and burning one's resume is advised, as true ambition often requires doing things differently and may not be liked by others, and the example of Andrew Wilkinson's tweet on this topic is mentioned 6m0s.
  • The person's approach to life and business is described as intentional, introspective, and metrics-driven, with a unique blend of "California woowoo" and data-driven decision making, and this approach is seen as admirable and exciting 8m0s.

Philosophy and Approach to Life and Business

  • The concept of being metrics-driven on the product side is discussed, with Zinga being mentioned as a potential pool to hire from due to its rigorous training for product managers, similar to a "Navy Seal training for PMs" 10s.
  • A book titled "Life at the Speed of Play" is mentioned, and its release coincided with comments from Andre and the All-In guys about the waste of time of being introspective, which is disagreed with 42s.
  • The All-In podcast is referenced, where they discussed how contemplation is considered a waste of time, with the statement being deemed "really stupid" and an example of smart people saying dumb things 1m6s.
  • Chimoth is mentioned as someone who has no problem contradicting himself, having previously talked about the potential of AI putting people out of work, but now saying the opposite, and this ability to contradict oneself without being self-referential is seen as a form of freedom 2m6s.
  • The importance of holding oneself accountable to real things in the world is discussed, with the idea that sometimes it's useful to just take action rather than overthinking or introspecting 2m6s.
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