Intro 0s
- Discusses nine passive income sources that generate about $27,000 per week
- Emphasizes a gradual build-up of income over eight years; no quick riches
- Defines passive income as earnings not tied directly to time, emphasizing value creation
- Cautions against get-rich-quick schemes, noting they are scams
- Highlights that real value must be provided for income
- Promotes a Skillshare class on productivity and side hustles
Investing in stocks and shares 2m20s
- Investing money provides value and can earn returns
- Easiest way to make passive income is through the stock market
- Recommends investing in index funds, specifically the S&P 500
- Suggests starting by signing up with a stockbroker appropriate for your country
- Investment can potentially earn a 10% average annual return
- Ongoing income depends on the amount invested and market performance
- Maintaining stock investments is simple; once set up, they require little active management
- Personal example: a portfolio worth about $350,000, mainly in S&P 500 index funds, yielding estimated passive income of $682 per week
Difficulty Rating Summary
- Starting: 1 out of 5 (easy)
- Making $100/month: varies, but about 3 out of 5 (moderate)
- Maintenance: 1 out of 5 (easy)
Starting a YouTube channel 7m7s
- Starting a YouTube channel is easy and requires creating an account and uploading videos.
- Monetizing a YouTube channel is challenging, requiring at least 1,000 subscribers and 4,000 watch hours.
- On average, it takes around 52 videos and six months to achieve 1,000 subscribers.
- Making significant money, like $100 a month, requires around 50,000 views on YouTube.
- An average channel with 62,000 subscribers could expect about 20% viewership per video.
- Earning starts earlier than 60,000 subscribers but growing a channel to make substantial income is difficult, rated 4 out of 5 stars.
- Once a YouTube channel gains traction, maintaining growth is easier, rated 2 out of 5 stars.
- The presenter's channel makes about $12,000 a month in ad revenue, mostly from older videos.
- Different monetization strategies exist, but only ad revenue is considered passive income in this context.
Starting a podcast 10m36s
- Starting a podcast is generally easier than a YouTube channel but harder to grow due to a lack of a supporting algorithm.
- Creating a podcast can be done using tools like Anchor.fm and Riverside.fm.
- Podcast income primarily comes from brand deals, not from a platform's AdSense-like system.
- To earn $100 a month, a podcaster needs around 1,000 downloads per episode, assuming they run weekly episodes with sponsorships.
- Only the top 20% of podcasts get more than a thousand downloads per episode.
- Maintaining a podcast and earning consistent income is somewhat easier once finding the right formula, rated 2 out of 5 stars.
- As an example, the presenter's podcast with his brother earns approximately $625 per week from brand deals and memberships.
Becoming an affiliate marketer 13m35s
- Affiliate marketing involves selling others' products and earning a commission.
- Globally, 48% of affiliate marketers earn $20,000 a year, equating to $1,660 a month.
- Starting in affiliate marketing is rated 2 out of 5 for difficulty.
- To start, one can sign up for programs like Amazon Associates, share links on various platforms, and earn commissions from purchases through those links.
- Making $100 a month can be challenging with low commission percentages and a need for high website traffic.
- Other programs like Skillshare offer different commission structures, like $7 for referring a free trial signup.
- Building an audience is essential to succeed in affiliate marketing, requiring consistent content creation, typically for at least two years.
- Passive income from affiliate marketing is rated 3.5 out of 5 for difficulty in reaching $100 a month due to the need for an audience.
- Once set up, maintenance is relatively easy, particularly with evergreen content.
- The creator of the video makes approximately $11,000 per month from Skillshare and about $450 a month from Amazon UK, with additional earnings from the US and Canada.
Selling a digital product 16m50s
- Selling digital products, such as ebooks, apps, or themes, involves creating them once and selling them multiple times.
- Examples include Traf's iOS 14 icon set generating $300,000 and Oliur's Tumblr themes earning $700,000 since 2014.
- The difficulty of starting to sell digital products is rated 2 out of 5.
- Success depends on the value provided and solving a problem that prompts purchase.
- Making $100 a month from digital products is rated 3 out of 5 for difficulty.
- Maintenance of digital products is easier than creation and is rated 2 out of 5.
Selling a course 18m53s
- Creating an online course is a form of generating passive income.
- Online courses are usually in video format and can be easily made with available tools like phones.
- Skillshare is a platform where courses can be uploaded without direct charges to users.
- Maintaining a course to earn about $100 a month is relatively easy once it's established.
- Generating significant income on Skillshare depends on content quality and potentially an existing audience.
- This method contributed roughly $60,000 to $65,000 per month to the creator's revenue, which is a large portion of their weekly $27k passive income.
Building a membership community 23m36s and Automating a business 26m12s
Paid membership communities can provide passive income if a content creator has an engaged audience that trusts them.
Starting a membership program like Patreon is accessible, but it requires offering substantial value to retain members.
Examples given include Hannah Witton making approximately 3,000 to $7,000 a month on Patreon, and Anne-Laure generating $100,000 a year from Ness Labs.
Maintaining a membership program's income typically becomes easier after the challenging establishment phase.
The creator's own membership community for YouTube alumni earns about $2,800 a week, but requires active participation and is not entirely passive.
Automating a business involves selling goods or services and then delegating or outsourcing to reduce active involvement.
Successfully automating a business requires considerable setup but can lead to reasonably passive income once operational.
Examples include a $1 million Shopify store selling vegan leather goods and an Instagram/Facebook ads agency.
Starting and earning the initial $100 a month from such businesses is challenging due to the value creation involved.
Once established, the maintenance effort is less intense, hence easier to manage.
